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Find out what mums think about our new 100% fruit pouches!

5th December 2013

Recently, we made it even easier for mums to help their little ones tuck into some tasty portions of fruit – by launching our easy-squeezy 100% fruit pouches!

Made with only the best baby grade fruit

Our 100% fruit pouches are made only with fruit grown especially for babies. Every single apple, pear and banana we use is grown by specially selected farmers, and checked thoroughly for quality and picked by hand. No sugar or sweeteners are added, and there are no artificial flavourings, colourings or preservatives.

The ultimate taste test

We invited mums and their little ones to take part in our taste test and tell us what they thought about our new 100% fruit pouches.

Over 2,300 mums responded to our invitation through Facebook, and we selected 150 for their little ones to be our taste testers. We sent them our full range of 6 varieties and asked mums to give us feedback by completing a quick online survey.

A big thumbs up from mums

Here are just a few of the comments we got from our mums...

"I like that it was pure fruit with no added nasties."

"They taste great, really fresh and just what babies like."

"I would use them because they are 100% fruit with no additives, also they don’t have a lot of packing which means less waste and makes them easy to carry around when you are out and about."

"They’re easy to open, no fuss or mess, and my daughter loves them!"

"He ate a whole pouch and even licked the spoon clean!"

"I like that it’s all hand-picked 100% fruit."

And here’s what we found out from the surveys…

  • 98% of mums would recommend 100% fruit pouches to other mum friends
  • 97% would buy them for their little one
  • 93% said their baby enjoyed the taste

It was great to hear that the tiny taste testers loved our 100% fruit pouches! We also loved seeing the photos mums posted on the Cow & Gate Facebook page of their babies enjoying them! In fact, it was such a success, we hope to do more taste testing in the future.

If you’d like to find out more about the care and attention that goes into making our 100% fruit pouches, head over to Our Pouches Story.

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